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Online, first impressions are important. According to research, 94% of the time, first impressions are based on design.
With hundreds of websites competing for your customers’ attention, it’s crucial to grab a visitor’s attention on the first second that they land on your site. Additionally, your site needs to be able to sustain your customer’s interest and encourage them to respond to your call-to-action.
Your web design could help you do this and more. It could even support your digital marketing efforts. Don’t believe us? Check out these interesting web design statistics
Why You Need High-Quality Web Design
Did you know that it only takes half a second for a visitor to decide whether they’re going to stay or leave your site? Additionally, 8 of 10 web visitors would leave your site if your content won’t load properly on their mobile devices.
Your web design and layout play a major role in keeping visitors to your site. 38% of users will leave a website if its layout is unappealing. 88% of customers won’t return to a website after a negative experience.
Research shows that for 48% of web visitors, design is the most significant factor in determining a website’s trustworthiness. Furthermore, 75% of judgement on a company’s overall credibility is based on its site design. A bad design is the main reason many wouldn’t trust a website.
When it comes to sales and responses to calls-to-action, mobile first websites reign supreme. Survey shows that 68% of companies with mobile first web designs experienced an increase in sales. This doesn’t come as a surprise considering that a little over 52% of traffic in 2018 were from mobile devices.
What to Look for in a Web Design
Preferences and practices on web design have evolved over the years. But there are some tried and tested principles that you should adhere to make your site look great.
— Consider the visual weight of each element on the page. Make sure both sides have basically the same weight. There are many ways to do this. You could use colors and play with the sizes of each element to achieve symmetry. In addition, you could use grids to plan a webpage’s layout. Asymmetrical balance is also popular among newer and more adventurous designers. However, this could be quite tricky to achieve. When in doubt, stick to the basics.
Simple Colour Palette
— We get it, it’s fun to play with colours. But using random colours could make your site look amateur and untrustworthy. Remember, colours have meaning. Be careful of the shades you use and the message they send out to your site visitors.
— Fonts affect customer experience on your site, especially if your website is text-heavy. While it’s tempting to use fancy typographies, keep in mind that it may not load correctly on certain devices. Rather than choosing stunning fonts, be practical with your choice. Select one that will work and look great on most devices.
Seamless Graphic Elements
— Graphics shouldn’t interfere with the overall design of your website. Each graphic element should work seamlessly together to provide perfect experience for the user.
How to Create A Fantastic Web Design
Creating a web design that works for your brand doesn’t have to complicated. Here are a few tips.
Create a project brief
—write down how you want your website to look and which elements you want to have on the site. This will help you focus and keep the design together when you start working on it.
Choose a theme
— having a base design to follow helps you create a unified look for your website. It also lets you focus on the elements you are going to use.
Choose your base colors
— It doesn’t have to be a whole colour palette. You could pick one colour and then let the pros decide on the best palette for what you’re envisioning.
Share your project brief with our creative community
— Once you have all the necessary information about your web design project ready, send them out to our community. You could receive the first design submissions in just a few hours.
Download the best design
— Select the design that stood out and download the files. If you need to make some adjustments in the design, you could ask for revisions until you’re satisfied with the final output. It’s that easy.
You don’t need to be an experienced graphic artist to have an amazing web design. With the help of DesignCrowd, you could turn your dream design into a reality.
Work with our global creative community to get more value for your money. On average, a project could receive more than 100 design submissions. That’s definitely more than what you’ll pay for when you work with a single web designer.
Worried you might not find a design you’d love? No worries! We offer a money-back guarantee.
Got more questions? Let’s help you get your project going. Fill out our contact form or send an email to email@example.com for more information on our services.
Written by DesignCrowd on Wednesday, November 27, 2019
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.